When customer data is kept in multiple systems, duplicates and discrepancies are unavoidable. Coupled with an ever-increasing number and variety of digital platforms where customers leave their traces behind, having a 360° customer view is becoming increasingly challenging.
Experian’s Single Customer View solutions incorporate best in class data preparation, data matching, golden record creation, monitoring and consultancy capabilities. Experian has designed and built Single Customer View solutions for a wide range of industries and for a wide range of use cases, including marketing automation, customer service, analytics and fraud detection.
Companies today collect massive customer data – such as address, email, mobile data, purchasing behaviour, purchasing history, preferences and the traces customers leave behind in the internet and in social media – potentially in multiple systems. Consolidating these data is possible, but only the combination of these data to a real 360° customer view presents true customer and business value. But many businesses struggle to create this type of accurate, consolidated and accessible database. In fact, just 15 percent of organisations claim to have an effective single customer view in place. Common challenges include a high degree of poor contact data, disparate databases, departmental siloes and poor searching functionality.
We know that creating a Single Customer View is different for every organisation. Each organisation is affected by different data quality challenges and has different goals. The agility of Experian’s data discovery, preparation and monitoring application, Experian Pandora, and Experian’s innovative matching engine enable us to provide comprehensive solutions for a wide range of organisations.
Book a demo today.
Detailed data discovery to identify data quality issues affecting identity matching
Highly configurable matching and golden record technology
Optional consumer information enrichment
Flexible implementation options, including on premise, hosted and data services
Support from experienced consultancy teams during the entire project